The Choice Factory: 25 Behavioural Biases that Influence What We Buy Murder Mystery It’s not long before hundreds

It’s not long before hundreds of persecuted Jews seek sanctuary at the mosque

What will hic-hic-hiccuping Hakeem sahib do

In fact his life was all right without his soul - he slept

And even better

He called it 'mind-to-hand flow'")

The Choice Factory: 25 Behavioural Biases that Influence What We Buy Murder Mystery It’s not long before hundredsProduct Description Voted #1 in the BBH World Cup of Advertising Books, 2018 Winner of the Sales and Marketing Category at the 2019 Business Book Awards Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision making, from trivial food choices to significant work place moves, he investigates how our behaviour is shaped by